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一 |     Announced in Hong Kong during FC Bayern Munich's Asia visit, the global partnership brings together LONGi and one of football's most iconic clubs under the theme "POWER ON, GAME ON."
HONG KONG, August 6, 2026 — LONGi, a global green energy leader, today announced a global partnership with FC Bayern Munich at a launch ceremony held at Rosewood Hong Kong.

    LONGi
The partnership brings together FC Bayern, Germany's record champions with fans on every continent, and LONGi, the world's No.1 solar module manufacturer (Wood Mackenzie, 2026). It is also LONGi's second major move into global sport this year, following its partnership with the BMW BERLIN-MARATHON 2026, and deepens a long-term commitment to the region at the heart of the global energy transition.
The partnership was launched on stage by Zhong Baoshen, Chairman and CEO of LONGi; Rouven Kasper, Board Member for Marketing & Sales, FC Bayern; Charles Jiang, Vice President of LONGi, President of the PV Product Management Center; and FC Bayern legend Roy Makaay.
    At the partnership launch ceremony (from left to right): Charles Jiang, Vice President of LONGi and President of the PV Product Management Center; Zhong Baoshen, Chairman and CEO of LONGi; Rouven Kasper, Board Member for Marketing & Sales, FC Bayern; and FC Bayern legend Roy Makaay.
"POWER ON, GAME ON" is more than the slogan of a launch day. It gives the two partners a simple shared language: POWER ON carries LONGi's side, clean energy for power plants, businesses and homes; GAME ON carries FC Bayern's, the passion of the game and fans across the world. Going forward, "POWER ON, GAME ON" will serve as the unifying message across the partnership's joint campaigns, content and fan engagement, a shared expression of what LONGi and FC Bayern set out to achieve together.
The world's No.1 solar module maker meets football's record champions
Founded in 1900, FC Bayern has grown into one of the most successful and widely followed clubs in world football, defined by its "Mia san Mia" identity and a standard of performance sustained across more than a century. Founded in 2000, LONGi has spent more than 25 years holding solar technology to the same standard. Its crystalline silicon-perovskite tandem solar cell has achieved a world record conversion efficiency of 35.5%, and it has retained PV Tech's highest "AAA" bankability rating for 26 consecutive quarters.
The partnership pairs that record of technology leadership with a sport built on emotion, loyalty and everyday relevance. Solar advances through breakthroughs measured in efficiency gains; football lives in rituals, rivalries and weekend afternoons. Where the two meet, LONGi's engineering finds a place in daily life, and the game finds a partner building the future its fans will live in.
Behind the theme stands the full breadth of LONGi's business, with solutions spanning utility-scale power plants, commercial and industrial projects, and residential systems. Energy reaches people wherever they live and work, much as football reaches fans wherever they are. That connection to people is what LONGi's mission and FC Bayern's spirit have in common, and what this partnership is built on.
    Zhong Baoshen delivers remarks at the partnership launch ceremony.
"FC Bayern and LONGi come from different worlds, but we are driven by the same instinct: keep improving, keep challenging ourselves, and never treat one achievement as the end. Football connects millions of people, and energy touches every one of them," said Zhong Baoshen, Chairman and CEO of LONGi.
    Rouven Kasper speaks during the launch ceremony.
"FC Bayern is synonymous with excellence on the pitch. Alongside LONGi, we're united by a shared drive for excellence and a genuine commitment to building a more sustainable future. We look forward to partnering with this global industry leader to keep renewable energy firmly in the spotlight," said Rouven Kasper, Board Member for Marketing & Sales, FC Bayern.
That drive runs through everything LONGi makes.
From world records to everyday products
LONGi's portfolio spans the full range of solar applications, from utility-scale power plants to businesses and homes. Every product is held to the standard that set those records, engineered to be dependable in everyday use.
    Charles Jiang explaining the product development philoshophy of LONGi
"Every LONGi product starts from the same question: how to turn the best solar technology into something customers can rely on every day. That discipline runs through the whole portfolio, from the modules powering the world's largest solar plants to EcoLife, our home energy series. Products are where our technology keeps its promises," said Charles Jiang, Vice President of LONGi, President of the PV Product Management Center.
Beyond performance and products, the two are united by a commitment to sustainability.
From "Mia san Mia" to "Solar for Solar"
Through its "Solar for Solar" concept, LONGi is advancing toward net-zero emissions by 2050 and accelerating the clean energy transition. FC Bayern, through its "Mitnand" strategy, integrates environmental and social responsibility across the club. The partners will explore opportunities to bring LONGi's solar solutions into the club's own sustainability efforts, with potential applications across training facilities and stadium infrastructure.
    FC Bayern legend Roy Makaay attends the launch ceremony.
Details of joint initiatives and fan-facing activities will be announced in due course.
About LONGi

As a global leader in green energy technology, LONGi drives innovation across solar and energy sectors, delivering safe, affordable, and sustainable energy solutions worldwide. By connecting green power generation and storage, LONGi is building an accessible clean energy ecosystem for all.
。    　　2026年国际奥委会第146次全会审议通过了新版《奥林匹克宪章》，旨在强化奥林匹克运动中的中立原则，并为推动奥运会项目治理体系的现代化转型确立全新发展范式。立足国际奥委会这一“适应未来”的全新改革，重新审视北京“双奥之城”的文化遗产，其文明包容、可持续实践、全球治理与未来发展等多重价值越发凸显，既是中国深度参与奥林匹克治理、主动对接国际改革趋势的生动实践，更为奥林匹克迭代升级、突破发展瓶颈提供了中国方案。　　多元共生，开放包容的典范。从2008年夏奥会的“同一个世界，同一个梦想”，到2022年冬奥会的“一起向未来”，北京成为全球唯一的“双奥之城”，在百年奥运史上不仅积淀形成了独特的双奥文化遗产，让全世界感受到了中华文明的独特魅力和生机活力，而且成为百年奥运与时俱进、迭代革新的重要实践样本。两届奥运会将中华优秀传统文化与奥林匹克精神实现了完美结合，加以国际化的现代表达，在呈现给世界一场中华文化大餐同时，也在奥林匹克运动史上镌刻下了深深的中国印迹，为奥林匹克文化多元发展、文明交融互鉴开辟了崭新天地、展示了美好前景。可以说，北京“双奥之城”既是一个城市文明程度、市民文明素质不断提升的过程，同时也促进了奥运文化与古都文化、红色文化、京味文化、创新文化的融合发展，成为读懂中国式现代化的一扇窗口。　　绿色永续、赋能普惠的标杆。无论是夏奥会的“人文奥运、绿色奥运、科技奥运”还是冬奥会的“绿色、共享、开放、廉洁”的办奥理念，均始终将可持续发展理念贯穿全程。北京“双奥遗产”精准对接了奥林匹克可持续发展改革导向。

二 | 众所周知，全球诸多城市筹办奥运会均存在赛事资源短期集聚、赛后闲置浪费的难题，北京“双奥之城”全程践行绿色、节俭、可持续的办赛理念，形成了可复制、可推广的遗产活化模式。

三 | “水立方”变“冰立方”“五棵松体育馆的篮冰转换”，实现夏冬赛事场景灵活切换、全年常态化运营；首钢老旧工业片区依托冬奥赛事完成城市更新，实现工业文脉保留、奥运功能落地、城市品质升级的多重效益，诠释了因地制宜、集约高效的新型办赛理念。如今，鸟巢、冰丝带等核心双奥场馆全面面向社会开放，成为集全民健身、文旅体验、科普宣教于一体的公共服务空间，持续带动冰雪运动普及、群众体育提质、文体产业升级，真正实现赛事资源为民所用、文化遗产为民赋能。进入新发展阶段，“绿色北京”战略正在深入实施，绿色生产生活方式日益成为社会共识，这是“双奥之城”的应有之义和坚实保障。北京从夏奥会到冬奥会创造并形成的丰厚文化遗产，为奥林匹克运动发展留下“北京记忆”并贡献了“北京智慧”。　　坚守初心、凝聚团结的家园。将“卓越、友谊、尊重”扩展为“胸怀大局、自信开放、迎难而上、追求卓越、共创未来”的北京冬奥精神，成为全球共享的价值共识。它深度融合了中华优秀传统文化中“和而不同”“天人合一”的哲学智慧。在两届奥运会的筹办过程中，北京所蕴含的国际性、开放性特点充分彰显，形成了从“同一个世界，同一个梦想”到“纯洁的冰雪，激情的约会”的生动实践。北京“双奥之城”已成为弘扬奥林匹克精神、促进中外体育交流的对外开放的一扇窗，正承担着深入开展对外文化推广、讲好中国故事、北京故事，展示大国首都良好形象的重要角色。　　扎根大众、面向未来的载体。两届盛会从“全民健身与奥运同行”到“三亿人参与冰雪运动从愿景变为现实”，北京“双奥”始终坚持全民参与、全民共享的办赛理念，营造出崇尚运动、勇于拼搏、积极向上的社会新风尚，让专业竞技精神转化为全民健康生活的价值追求。作为全球唯一的“双奥之城”，“一起向未来！”不仅仅是北京2022年冬奥会和冬残奥会的主题口号，更成为了全世界携手共创美好未来的时代强音。面对全球性的紧迫挑战、矛盾冲突，北京冬奥会以体育的力量将五洲四海的人们团结在五环旗下，向世界发出命运与共、和衷共济的热切呼唤，充分彰显了一个负责任大国致力于推动构建人类命运共同体的担当，也为各国人民战胜困难、实现梦想注入了新的信心和力量。　　诚如现代奥运之父顾拜旦所言：奥林匹克不是一场竞赛，而是一种源于内心的文化交流与融合。举办奥运会，不仅是展现一个国家的竞技水平和能力的国际舞台，更是一场展现文化内涵、文化魅力的国际文化盛宴。北京“双奥之城”的文化遗产既是见证国家发展、镌刻时代征程的精神丰碑，是贯通古今、联结世界文明的宝贵财富，也是我国主动参与、积极引领奥林匹克现代化变革的标志性实践成果。未来，持续做好北京“双奥之城”的文化遗产保护、活化与阐释工作，深度挖掘其内涵与价值，让其深度融入城市建设、民生发展与国际交流，必将持续助力体育强国、文化强国建设，推动百年奥林匹克文明薪火相传、生生不息，续写人类文明互鉴、携手共进的崭新时代篇章。（作者邹新娴系北京体育大学管理学院教授、冬奥文化与冰雪运动发展研究基地首席专家）。

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